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Mobile internet principles
Jehličková, Lenka ; Fencl, Josef (referee) ; Hanus, Stanislav (advisor)
Thesis concerns with mobile communications theory with focus on data transfer. In the introduction the history, the origin and individual mobile systems generations are described. It is followed by detailed description of second, third and fourth generation mobile systems. Frequency band allocation, signal processing, the system architecture itself, security management and basic features are also discussed. The GSM system is described together with individual data transmission types based on circuit switching – CSD and HSCSD and packet switching – GPRS and EDGE. For UMTS, FDD and TDD modes are listed as well as changes in individual releases, corresponding technologies and provided services. Next, there is the description of LTE and WiMAX systems, together with their improvements whose are part of the fourth generation of mobile systems. Last of the described systems is the still work in progress HAPS, also known as the system of stratospheric platforms. In the end important parameters are summarized and systems are compared with each other.
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Willingness to pay for mobile internet in the Czech Republic
Doskočilová, Kateřina ; Polák, Petr (advisor) ; Luňáčková, Petra (referee)
Willingness to pay for mobile internet in the Czech Republic Abstract The main focus of this thesis is to examine consumers' willingness to pay for mobile internet in the Czech Republic. The data for the estimation were collected via a self-developed online questionnaire. Using the logit model, the factors, which significantly influences the WTP, were identified. These include: the ownership of a smartphone, perceived importance of availability of the internet connection, having a monthly mobile tariff and the way of using mobile applications. Additionally, the price, that the consumers' would be willing to pay for their ideal tariff, is examined and it is shown, that the level of education has a significant negative effect on this price.
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The impact of mobile internet development on e-Tourism
Lopata, Jan ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
The topic of this bachelor thesis is the mobile Internet development and penetration and its subsequent impact on eTourism industry. Firstly, the thesis deals with information and communication technologies with a great attention to the Internet, which had a fundamental importance for eTourism creation. Then it occupies with the mobile Internet, which enabled mTourism formation, and also describes current mobile devices. The next chapter analyzes the contemporary state and trends of mobile Internet in mTourism and its impact on eTourism. Eventually, the thesis predicts the possible future development of the situation and presents the latest technology on the market.
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Willingness to pay for mobile internet in the Czech Republic
Doskočilová, Kateřina ; Polák, Petr (advisor) ; Luňáčková, Petra (referee)
Willingness to pay for mobile internet in the Czech Republic Abstract The main focus of this thesis is to examine consumers' willingness to pay for mobile internet in the Czech Republic. The data for the estimation were collected via a self-developed online questionnaire. Using the logit model, the factors, which significantly influences the WTP, were identified. These include: the ownership of a smartphone, perceived importance of availability of the internet connection, having a monthly mobile tariff and the way of using mobile applications. Additionally, the price, that the consumers' would be willing to pay for their ideal tariff, is examined and it is shown, that the level of education has a significant negative effect on this price.
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M-commerce as a new purchasing phenomenon
Dlouhá, Markéta ; Očko, Petr (advisor) ; Lipková, Helena (referee)
(in English): Thesis deals with the phenomenon of m-commerce. History section briefly describes the evolution and significant moments for further development of this segment and its subsequent adaptation. It also discusses the types of transactions that are carried out through mobile devices and also about technologies that allow for a gradual transformation of these devices into multifunctional objects. The fourth chapter deals with the evaluation of practical research, which was carried out by me. The research was focused on the typology of purchases that are realized by Czech users through their mobile devices (smartphones and tablets) in relation to mobile smartphone platform, which they own.
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Mobile internet principles
Jehličková, Lenka ; Fencl, Josef (referee) ; Hanus, Stanislav (advisor)
Thesis concerns with mobile communications theory with focus on data transfer. In the introduction the history, the origin and individual mobile systems generations are described. It is followed by detailed description of second, third and fourth generation mobile systems. Frequency band allocation, signal processing, the system architecture itself, security management and basic features are also discussed. The GSM system is described together with individual data transmission types based on circuit switching – CSD and HSCSD and packet switching – GPRS and EDGE. For UMTS, FDD and TDD modes are listed as well as changes in individual releases, corresponding technologies and provided services. Next, there is the description of LTE and WiMAX systems, together with their improvements whose are part of the fourth generation of mobile systems. Last of the described systems is the still work in progress HAPS, also known as the system of stratospheric platforms. In the end important parameters are summarized and systems are compared with each other.
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Impact of Mobile Internet Development on eTourism
Popelka, Jiří ; Vaško, Martin (advisor) ; Voříšková, Barbora (referee)
This bachelor thesis is concerned with the impact of the mobile internet development on the eTourism industry. At first it introduces the information and communications technology as a major influence on the development of the tourism industry and emphasizes the internet network. The thesis continues with the analysis of the mobile internet and the trends of his further development. Finally the thesis analyses its impact on eTourism and introduces prospective technologies for future eTourism.
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Innovative Marketing Trends as a Response to the Changing Consumers
Keskin, Kaan ; Král, Petr (advisor) ; Tisovski, Marija (referee)
In recent years, innovation and the subsequent technological advancements have gained significance in shaping consumer behavior to a disruptive extent. Especially with the advancements in mobile technology, consumer behaviors shifted towards an elevated expectation of mobility and increased interactivity. Marketers who seek a better degree of access to the consumer market and provide customer satisfaction needed to adopt new tools and methods in communication, which would align with their target groups more effectively. Mobile marketing emerged as an innovative technique that is based on and driven by this change in consumer behavior; therefore it is necessary to evaluate the effectiveness of its approach and implementation. In this light, this research paper employs a quantitative approach based on the results' analysis of an online survey conducted by the Author of the thesis, aimed at testing whether there is a strong correlation between mobile marketing efforts and customer satisfaction. Consequently, one can conclude that the same mobile devices that serve as convenience for consumers, serve as an effective channel of communication for marketers, whereas with an integrated approach where other components of the marketing mix support mobile content, the likeliness of attaining consumer satisfaction is higher.
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Approaches to solutions of graphic design of mobile web applications
Čapek, Michal ; Šedivá, Zuzana (advisor) ; Buchalcevová, Alena (referee)
This work describes the difference between webdesign of mobile and standard websites from predominantly technological perspective. In the first part of the work I describe the current situation in Czech Republic, including the most popular devices, mobile operating systems and web browsers. Furthermore, I focus on the important tips for creating mobile websites. These tips I mention here, because they are not always consistent with creating web pages for PC. In the end of teoretical part I describe methods of detection devices during accessing the website, and trends in the field of mobile Internet. In practical part I describe implementation of methods from the theoretical part, and testing on different devices. Testing is performed on the sample HTML pages using the new features of CSS3 and HTML5. Testing is focused on methods of detection function, the function of new Internet features and compare the complexity of implementation. In conclusion I compare different methods and mention the use of appropriate examples.
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Mobile internet in the Czech republic and abroad
Výborný, Vojtěch ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
This bachelor deals with the mobile Internet in the Czech republic and world-wide. In the first part the development of the mobile Internet in the Czech republic from the beginning up till the current situation is addressed. The following part focuses on the analysis of the Czech providers' market and on respective technologies employed. In connection with this part the biggest providers of the mobile Internet in the USA are being analyzed. The next part outlines the anticipated development of mobile technologies. This forecast is based on analyses and own assumption. The final part consists of the analysis of markets, where T-Mobile is active.
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